After a quick run through with Lorraine Bardeen, GM Windows and HoloLens experiences, I was left alone in the living room to discover the digital information all around me. The juxtaposition of three-dimensional holograms and real objects created a mixed reality. Interacting with the projections peppered in the room quickly started to feel like some sort of technological hallucination. The holograms were only visible to me.
4DX has been around for a few years now, starting in South Korea and eventually making its way to the west coast. The Regal Union Square theater, just a few blocks from our office, is the first place in New York to offer the technology (it will also be available at the Regal E-Walk in Times Square next month). There are also a few competing standards: MediaMation's MX4D offers all of the same features as 4DX, while D-Box focuses more on moving seats.
When I spoke with creator Adam Orth at E3 last year he said that making the game was a form of therapy for him, following his exit as creative director for Microsoft's gaming division."The destroyed space station is a metaphor for my life at the time," he said. "This isolation is that I felt entirely alone. Instead of talking about it, I just made a game about it."
For the most part, though, I found it to be a messy experience that detracted from the film. And worst of all, it costs $28.10, around twice the price of a typical New York City movie ticket.The world needs a "magical" $700, subscription-based juicer apparently. At least that's what the folks behind Juicero seem to think. The 31.5-pound countertop device ticks a few buzzword boxes (farm to table, smart, organic, has a companion app) while catering to our inherent laziness. The apparent draw, according to Business Insider, is that there's no mess or work involved: put an IV-bag-sized pouch in the machine and it spits out a cup of cold-pressed juice while telling you its nutritional content.
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